Social media, mobile phone and personalized content will be the main focus of the marketers in 2013. When marketers come in contact with customers, there is a moment where customer has the choice to make the purchase or just reject the product. This brief selection moment is known as “Zero Moment of Truth”. In this very moment the customer decides whether he want the product or not. The same thing happens while a person is visiting a webpage. There are certain intangibles around the whole experience through which the user decides whether the website is worth his/her time. It all depends on does the web page has appealing aesthetics? Does it stand out from other websites? What unique feature does it carry? Is the content and images well organized? And most importantly does it all feel good? The answers of all such question are countered in Zero moment of truth which makes it more important than ever that you give your users the “wow experience”, because these few seconds will determine the fate of your website.
Agile marketing is the new trend to be carried forward in 2013. This form of marketing will let you enhance user experience. It basically means embracing the change instead of following a plan. For this to happen, you don’t need to plan for long term but rather be on an adaptable ongoing process. Another new marketing trend for 2013 is Content Marketing. It is considered to be a new form of advertising which involves generating and sharing content that will grab the attention of people all around. This form of marketing is known to be used for brand awareness and retaining customer relationship. Content marketing through blogs, newsletters, articles, social media and e-books is the latest trend of 2013.
Inflating Social Media
It is said that by the end of 2013, mobile phone will take the place of PC, the signs of which we are already seeing. This is considered to be a notable shift in technology which will make mobile phone the most used device for web access in the world. So business must be adaptable and feasible for users even on their mobiles. For instance, you should provide services which let the user locate the nearest store from his phone while looking for your product. Utilizing such mobile apps is essential in order to cope with 2013’ technological advancements.
Mobility is the most important factor which you cannot afford to ignore. Responsive web designing is basically crafting your web site in such a way that it is adaptable to all platforms giving an optimal user experience. Now the use of websites is not limited to PC’s hence making sure your web page is adaptable to mobiles, smartphones and tables has become very important.
Personalization is another important factor you cannot ignore in 2013. Personalization tends to increase user loyalty, reliability and enhances the user experience. A research showed that personalized emails to customers increased the response rate. Personalization if used correctly will let you attract new customers and retain old ones.
If you keep these factors in mind then in the Zero moment of Truth the choice will for sure be made in your favor!