Blogging: the Social Media at its Best

Bulletin board systems used to have the corner on the flow of information; these were usurped by weblogs, now called blogs. Blogging is not a new trend, it has actually been around since the late 1990’s, but now there are so many different types of blogs that it seems this trend is not going away any time fast.

Blogs started out by being a source of information on specific items or websites. These had to be professionally edited and published, and it was rare to be able to leave comments or ask questions online.

MBA’s
In 2009 the world was introduced to the world of MBA’s (multi author blogs,) although they were still edited and published. MBA’s allowed the opinions of its authors to be expressed as well as the specific information to be released to the public. These also allowed blog readers to comment on the blogs and encouraged communications with the authors.Generally blogs were subjective, an online diary or used for advertising.

Social Media
From there the World Wide Web seemed to explode in blogging and blog following. Social media picked up the ball and ran with it; where blogging is concerned. Social media sites like Twitter and Facebook put the MBA’s into the social media arena to allow further interactions.

Now there are not only typical diary logs, informational logs and subjective blogs, but there are podcasts (digital media usually listened to via mobile devices,) MP3 blogs (a collection of music files that can be downloaded,) vlogs (video blogs are visual and are seen as web television), photo blogs, art blogs (provide information and images in reference to specific art,) edublogs (enhances the education of students) and micro/mini blogs.

Visibility
Social media blogging is entertaining and informative; it allows complete communication between the authors and their readers (followers.) The more followers a blogger has, the more visibility given to the author’s opinions and information are spread.

Entertainers use blogs to inform their fans (followers) on what is happening in their world, so that fans connect on a different level with their favourite entertainers.

Business connections
Businesses use blogs to transmit new information on their products or brands, and if there is something wrong with those products or brands, the business are able to get that information out to their customers quickly.

Mini/Macro blogging
Twitter is a good example of a micro/mini blog, as bloggers can update their statuses in moments with a minimum amount of words required. This allows their followers to feel like there are connected to those bloggers personally, especially if the blogger answers their questions.

On line newspapers often have several types of blogs in them. Longer blogs are used more as a “letter to the editor,” and by registering with the online newspaper readers (mini bloggers) are able to attach their opinions about specific news stories to the end of those stories directly. This encourages the community of followers of that website to interact with each other, and ask for more information if the original story is vague.

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