How to use Social Media to Build Awareness for your Small Business

There are many social media websites which enable people to stay connected around the world. Facebook and Twitter are some of the many social media websites which millions of people have joined. Not only can web users post and tweet photos of their family and friends but small businesses can also utilise them in order to build awareness.

Create accounts on Facebook and Twitter

When a business has both a Facebook and Twitter account, web users can find them. Some might prefer to find the companies that they could hire or purchase products from on these social media websites. If your website doesn’t have a high search ranking when keywords are entered onto Google or Bing, it can be difficult to find it. However, if your Facebook or Twitter account contains the keywords which you want your business to be synonymous with, there is a greater chance that you will be found. When your company is easy to find on social media websites, web users are able to contact you.

Utilise hashtags

When someone tweets, hashtags can be included along with their message. When a web user clicks on a hashtag, they can view other tweets which have been tagged with it. Information about hashtags could feature on your profile page. Therefore, when someone views your profile page on Twitter, they can be like many other people and include the same hashtag which countless others have used.

Include logos on a website

When someone visits your website, they might want to connect with you via social media. Even if you have joined Twitter and Facebook, web users might not know that your accounts exist. It is very easy to put the logos for these social media accounts onto your homepage. As positive word of mouth starts to spread about your company, the web users who are impressed with your services or goods could tell their friends and family about how they can contact you.

Post blogs

When blogs are regularly written and posted onto your website, this proves to web users that it is not stale. Blogs can be used to promote services or products which you want your company to be renowned for. When links are tweeted or posted onto Facebook, this blog can be seen by more people and its information can be viewed by a wider audience.

LinkedIn can promote a business

The business equivalent of Facebook, LinkedIn enables small companies to create the professional image they are aiming for. The tweets which your company sends can become visible on a LinkedIn account and you can also connect with other businesses. As a small business might not have many contacts at the moment, this situation can improve when they have an account on LinkedIn. When the number of connections which your business makes starts to increase, you can be introduced to other companies that are able to boost your online presence.

With much to recommend social media, it isn’t surprising that businesses are embracing it.

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