Creative Ways to Sell Your Home in a Down Market

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It may be a challenge to find a buyer for your home in today’s unreliable housing market. Maybe you’ve tried switching real estate agents or holding open houses, but you’re still not having any luck. In order to sell your home in a down market, you need to think of creative ideas that will make your home stand above the rest.

Offer Incentives
Offering buyer incentives can help your home sell faster than others. You can offer to pay the buyers closing costs, first month’s mortgage payment or moving expenses. You can also get a little more creative and offer a vacation package for two if you close by a particular date. Another incentive is a rent to own option where the buyer pays your mortgage. This allows them time to improve their credit rating while they’re renting to own your property. If your home is listed with a real estate company, you can offer the agency a cash bonus for bringing in a buyer. 

Utilize Social Media Outlets
Social networking through Twitter, Facebook, YouTube and other media outlets can generate the kind of buzz you need to sell your home. Start by setting up a quick and unique website showcasing your home, so your online audience can view the various features of your house. Take pictures and post a virtual tour. You can also take a short video about the property and post it on YouTube. To generate more hits, make the film fun and interesting. Post creative comments and titles and directly link them to your home’s website.

Sell to a Reputable Cash Buyer
Cash buyers specialize in quick home sales. Sellers may need a quick sale for a variety of reasons such as an unwanted or inherited dwelling, family crisis, multiple mortgages, divorce, repossession or neighborhood disputes. A reputable cash buyer can come in and put in a verbal offer within 48 hours. Many cash buyers are also pre-approved, so your process could take between seven and 21 days for completion. 

Put Money into Your Home
Investing a little money into your home can be financially rewarding in the end, especially if it looks like it’s in disrepair. Adding a fresh coat of paint in a neutral color can lighten up your room space. Other inexpensive fixes include energy efficient appliances, new carpet and maintaining the outside of your home. If your home is in dire need of repairs, you can market your property to home renovators and builders. 

Don't Forget to Advertise
In addition to using social media sites to showcase your home, you can take an active approach and advertise your property through larger newspaper ads, signs and distributing flyers around the neighborhood, stores and apartment complexes. Interest rates are at record lows presently, and you can enlist the help of a mortgage lender to pen a blurb on why it’s better to own a home than rent. 

Selling in a down market takes some incentive and a lot of creativity to help make your home more desirable to a buyer. Adding a few bonuses, spreading the word and pricing the property right should help your home sell, even in a tough economy.

Author Bio: 
Writer Brady Sullivan is a small business tradesman and knows that it takes creativity and diligence to get a home sold these days. The firm at has been renovating homes for buyers and sellers in the communities of Metro Phoenix and Portland since 1955, and takes pride in upgrading the communities as they do so.
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