The Benefits of Vinyl Banners Over Newspaper Ads

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In a difficult economy, businesses must allocate advertising funds carefully. Advertisers wish to present their messages to targeted markets with a minimal cost per thousand exposures. Newspaper advertisements are a common way to accomplish this; advertisers can target specific regions or demographics with their messages at low cost. However, banner advertisements accomplish many of the same functions more efficiently. Vinyl banners have several advantages over newspapers as an advertising medium.
Low Cost
Vinyl outdoor banners are an inexpensive advertising medium over the long term, providing businesses with a low cost per thousand exposures. The cost may be lower than other media either in absolute terms or in terms of the cost per thousand exposures. For a newspaper advertisement to be effective, the advertiser must repeatedly purchase space over the long term. 

The initial cost associated with a vinyl banner may be greater than the cost of placing a newspaper advertisement but the ongoing cost associated with maintaining a newspaper advertisement campaign can eventually surpass that initial cost. Whether this occurs hinges upon the costs to place the vinyl banner at a desirable location. If the advertiser can place the banner for a low price, the cost per thousand exposures can be minimal.
Vinyl banners are highly durable and reusable. Older print media is rarely re-read and even many subscribers to a newspaper do not read every edition. This results in a limited number of repeated exposures and a limited number of initial exposures after the publication is circulated. In contrast, a well-placed vinyl banner has an indefinite shelf life. A well-made outdoor vinyl banner will be resistant to attacks from sunlight and the weather, thus providing the advertiser with a long period of repeated exposures.
Vinyl banners offer advertisers a flexible medium in which to present their messages. Instead of limiting advertisers to a small square on a single page, vinyl banners permit advertisers to provide high-resolution representations of their products printed to scale. Banners can be created to fit small office environments and low fencing or encompass the entire side of a building. Small banners can be used to attract local foot traffic while properly placed larger banners can attract the attention of motorists.
Outdoor vinyl banners present advertisers with modularity not available in many other types of media. Many advertisers combine multiple banners to present additional information or improved visual representations of the product or service as space allows. If a banner is moved to a second location, the advertiser may experience an increase or a reduction in the amount of available space; in these cases, advertisers can remove segments of the banner or add additional information.
One of the principal problems with newspaper advertising is clutter, or the tendency for a consumer to not notice a single ad in a sea of advertisements and content. Banner advertising allows businesses to select the location for the banner manually; this can result in the banner being placed in an area otherwise devoid of advertisements. If the vinyl banner is placed carefully, the business can avoid problems with clutter that plague so many other forms of advertising media.
Ideal advertisements are eye-catching, memorable, effective at achieving the advertiser’s goals, and cost-effective. With a properly designed banner, businesses can raise brand awareness in the local community. With proper placement, businesses can target any motorist or pedestrian in the area. Outdoor banner advertising is a worthwhile endorsement.
Kelly Kovacic writes articles to offer reviews of advertising techniques in the marketing of new and established businesses. Advertising with outdoor banners from is a very successful and inexpensive way to promote your business.
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