What a Career Coach Can Do for Your Brand

At this point in time, everyone appreciates that the job market is tight. Even though the economy is slowly rebounding, it can still be hard to find a position in your field, or find the opportunities for advancement that you desire. Having the perfect resume is only one part of finding a position at this time. You must also know how to market yourself and make the right types of connections. A career coach is perfect for this type of situation. While it is easy to assume that a coach is someone that only helps businesses succeed, the truth is, they can also help someone advance in their own career. 
Understanding the Definition of Career

Many people believe a career is simply a chosen profession. Sadly, that is the definition of a job. A career is a chosen profession that is used for personal and professional growth. It is a choice of pursuing a type of work and then advancing in that selected category. It is about growth as a person and it is about contributing to the company and society through your own advancement.

This sounds like a very large undertaking, but that is the difference between pursuing a career in a field or simply holding a position. If you are interested in creating a career for yourself, but are unsure how to make this happen, you will benefit from the services of a career coach.
What A Career Coach Can (And Cannot) Do for You
When it comes to career goals, a coach can work with you to develop a plan on where you want to go in your chosen profession. Much like a business plan that is created when operating a business, this plan will entail short term and long term goals to meet to create a career. It will also include everything you need to do to reach each one of these milestones.
Building "Brand You"
Any coach, whether a career coach Vancouver-based or a business coach in New York, can help you “brand” yourself to make you a more desirable choice to future employers. Again, just like the importance of recognition is to a business, your resume and career building skills must be something that potential employers remember.
A coach can also help you learn the best ways to interact within your industry to make the connections you need to advance in your skills and position. There is much more to advancement then a page on LinkedIn, to finding work or career opportunities. You should note however, that a career coach cannot find you a position or make these connections for you. They can only provide you with the necessary tools to accomplish these goals on your own.It is a very competitive market right now, and finding a career opportunity can be hard. Thankfully, it is not impossible. You just need to know what opportunities you should take to advance your career. Hiring a coach is one of these opportunities that should not be missed. 
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