Different Types of Pens That You Can Use as a Promotional Item

Businesses have been using promotional gifts and giveaways for years. Giving away free items to random people might sound like a waste, but it is one of the most effective marketing tactics for small businesses, especially if you can choose the right gift while keeping in mind your target market. Ideally you should choose a promotional gift in accordance with your business and target market. There are numerous items that can be personalized and given to potential customers. However, if you’re looking for a quick solution, you can’t go wrong with pens. 

People need pens on a daily basis, which means they won’t simply throw a promotional pen away, and every time they pick up a pen with your business logo, it will remind them of your business, product, or services. 

Sounds like a perfect marketing idea? The next step is to choose from the following types of pens to use as a promotional item.

Pens with Stylus
Smart phones are becoming more and more common these days. If your target market consists of people who are likely to have a smart phone, a pen with built-in-stylus can be a great idea. This way, they will be using much longer than a standard pen. These pens are not very expensive, and you will find many pens with different designs that can be personalized and gifted to potential customers. 

 Executive Pens
If you are targeting businesses or professionals, especially high-level management, you should go for luxury pens with superior quality and design. Needless to say, these pens will cost you a tad more than a traditional pen, but then you will be getting much better dividends to make up for the investment.

Amusing Pens
With goofy heads, colorful hair, attire, and even sounds, these funky pens will catch the attention of your customers in next to no time. While they won’t work with students or professionals, it can be a great idea if your product has anything to do with children or teenagers. They are available in many different designs and sizes, and you can also order a customized face or shape in accordance with your brand. 

Green Pens
Green or eco-friendly pens are made of materials, which are recyclable or biodegradable, for example cardboard, or bamboo. Eco friendly and sustainable products are becoming all the rage these days, and gifting these pens will help you create a good impression about your business or company.

Pens with Built-in Notes
Everyone has experienced wanting to write a quick not but not being able to find a pen or paper. This is when a pen with a built in paper-roll can be really handy, while this type of pen will cost more, gifting a pen with built-in paper or a clock will make your business stand out from the crowd, so it’s well worth the investment.

About the Author: Natasha Mesty is an entrepreneur who writes on business startup and marketing-related topics. She suggests Thepenguy.com for promotional pens. The Pen Guy has all sorts of customizable pens available at amazing prices.