Have
you ever asked yourself the reason why Google is seen as the best
search engine in the world today? Professionals in online business,
programming and website creation who have spent many years in the
profession would understand what it takes to do business under the
Google platform. Google had put up some procedures to checkmate
illegalities and black hat search engine optimization approaches used
by people to get themselves to the top of the search engine.
Black
and white hat SEO
In
order to understand what this article talks about, you need to know
what black hat SEO and white hat SEO. However, it will be improper to
consider these two concepts without first understanding the meaning
of SEO itself. SEO is the acronym of search engine optimization; this
is an approach used by internet marketers and businessmen to get
their websites and blog post to the top of the search engine. There
are lots of approaches invented by people in doing this and therefore
this groups SEO techniques into black hat and white hat SEOs.
- Black hat SEO
Black
hat SEOs are search engine optimization techniques includes such
processes as
1)
keyword stuffing.
2)
Cloaking.
3)
The creation of duplicate contents by deliberate approaches.
4)
Link schemes and so many other related practices.
5)
Doorway pages also known as hidden redirect.
- White
hat SEO
White
hat SEOs are the correct way or technique of search engine
optimization. It should be known that you will not have problems with
penguin or panda when you follow appropriate white hat SEO
procedures.
Why
Penguin?
Many
people do not know why Google should release penguins to attack
websites. However, it should be realized that this is a very powerful
approach used by the search engine to accord good search engine
rating to those that deserves it.
Using
the processes outlined above for black hat SEO, many websites and
articles that are not supposed to rank high in the search engine did
so. This prompted Google to release Panda in the year 2011 and
afterwards, Penguin was released in subsequent year. As a result of
the works done by Panda and Penguin, quality articles were accorded
good ranking in the search engine.
How
to recover from Penguin?
Despite
the fact that Penguin hit hard on most webmasters, yet there are
avenues that have been devised to recover from such devastating blow.
- Make sure that every link that is not related to the information and services contained in your website is eliminated. Unrelated links are among the cause of penguin attack and therefore needs to be eliminated.
- Also ensure that the only backlinks generated in your site are organic. Inorganic backlinks can result to devastating penguin attack.
- It is also important to take ample care to use different anchor texts when linking your site.
- Focus in very important; do not make every where clumsy with ads. Put as much ad as is appropriate for easy navigation in your web page.
- The links that you should add to your site should only be contextual.
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