Social media as a double sided sword in 2013

As we know that with the span of time social media has become very popular and is playing a significant role in our day to day life but on the other end we must not forget its pros and cons. Like every other coin this coin has a darker side too which must not be neglected. So it is essential to make a proper use of social media so that it doesn’t cause any harm to our society and its folks.

Possible advantage of social media

By social media organizations are given an opportunity to improve their communication with their clients. It also enhances the productivity. Social media also provides an open platform for every individual to express their thoughts about anything this freely. In short it promotes the fundamentals of freedom of speech too.

Facilitates open communication

As we have mentioned earlier that everybody is allowed to speak his heard out hence it facilitates communication. It also helps in growing your social circle. People of like mind and interest gather at a same plat from and discuss things.

Business benefits

Social media helps in every possible manner to promote business. Helps in promotions by adapting various marketing strategies. Companies can easily put their ads on different public forum so that everyone comes to know about their upcoming schemes and get all the information about product. Create different pages of your product and company to make it popular all across the globe. Keep updating you page so that everyone is well aware about your recent policies.

Communication between employees

If a proper platform is provided then every employee can easily communicate with each other through it bringing positive results. It also enables them to solve their queries in a short span of time. In this way they can easily communicate with the higher authorities without and fear and they can easily have a success to them without any hindrance.

Broaden Business contacts

Business tycoons can come to know each other .Therefore it could help them in broadening their business. Social media also targets a large number of people.

Unauthentic use of data

It increases the risk of hacking. Various viruses could also affect your system by clicking a lot of links.

Risk of committing crimes

The chances for the fraud also increase in online transaction. A proper policy should be inducted to reduce the risk of such crimes. First and foremost thing that should be done is to maintain the confidentiality of the users. All data should be kept confidential by the higher authorities.

In reference to the above context it is proved that like every one thing social media has both benefits and flaws which make it like a double sided sward. We should try to make the most of its advantages but on the other hand its disadvantages shouldn’t be neglected by us. We all should avoid any such situation where its starts giving us trouble.

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