Foolproof Social Media Tips to Promote your Blog

Social media sites can be very effective in creating awareness about your blog. Readers who like a blog post will want to share the information with friends on their social media profiles. This has an escalating effect and brings in more readers. So here are some foolproof tips on how to initiate, sustain and promote the readership of your blog through social media.

Relevant and good quality content

Before you put social media tools into practice, the first step is Search Engine Optimization (SEO) of the blog site. Your blog will be located, indexed and listed at the top of the search results depending on the relevance of the keywords with a web user’s search input. So when the content is focused, interesting, informative, convincing, truthful and positive in its approach, it will sustain the attention of the readers and compel them to share on their social media profiles. 

When one uses the term ‘good content’ it is implicit that the blog post will invoke curiosity and hold the attention of the reader. Let’s say you have a tourism website with the facility for online bookings. And you also have a linked travel related blog. When your blog displays very interesting posts on various destinations that are personal accounts of holidaymakers they will have a greater impact. The readers will be compelled to share this information with friends. So the posts must be properly targeted. Short posts, each one telling something unique, will generate more readership than long stories. Asking readers to comment will provoke an insightful online discussion. 

Developing and maintaining relationships

Building a network of relationships is the next foolproof social media tip to popularize your blog. Sites like Twitter, Google+, LinkedIn, Facebook, etc. are superlative tools for marketing a blog. This can be done in numerous ways:

• You can provide a link to your blog through your own social media profiles, thus generating incoming traffic to your blog.
• You can actively participate on discussion forums that are related to your line of business. The comments and cross-comments are bound to draw attention of web users.
• You should attend to an online query very fast. Suppose a potential customer need to clarify something before making an online purchase, a quick reply will build a good relationship. The buyer is bound to share his experience on his social media profiles bringing in more customers. In fact, the satisfied customer becomes your free online marketing strategy through social media.

To encourage readers to share the content on their social media profiles, adding a share button on your blog can be very useful. These social media share buttons create a back link to your blog site on Facebook, Google+, Twitter and LinkedIn profiles of readers. As the process requires just one click the readers will find it easy to share. Ideally, the buttons should be locked at the bottom of the post so that the readers have an interrupted reading experience. So blogs may differ from each other vis-à-vis content, but the tools and strategies required to popularize them through social media are common. 

Author bio:

Randy Collins likes writing articles related to Technology News, Gadget Reviews and How To. He also does guest posting for buycharter.com - a site that offers savings and current information on charter internet.