Although we have observed numerous brands collaborate together with the Star Wars franchise to seize our interest, it truly is rare when promoting campaigns happen to be as impressive as the following. In order to celebrate the official release of BioWare's Star Wars: The Old Republic video game title, Electronic Arts staged a lightsaber battle involving Jedis and Siths in New York's Times Square. The flash mob, known as "Freeze Battle" raged every half hour from 4-6: 30 p. m.
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