Most Important Google Penalty Recover Method

Link devaluation in action
You must understand that are several, maybe 100’s, of bots all targeted against different strategies. Most importantly they will run at different times. So it’s quite common that you will get a lift from a certain type of link, only for the link to be devalued at a later date. This can manifest itself into looking like some kind of de-ranking if you
have followed the same pattern over a few weeks. Let’s take link-wheels as an example. Once created and indexed you may see a good rise in a few places in a week’s time until the ‘link wheel detection’ boot scours the site, finds the pattern and devalues the links. However your site may still keep the authority it earned until Google has performed a re-evaluation of the site.

When you look at this holistically... if you have been following a process over time that involves link wheels, for example, you would have seen a significant boosting effect only to be devalued 2 or 3 months later and see quite a large drop. And to compound things further, if many ‘linking-in’ sites had also lost their PR over time - it’s only when your site gets reevaluated does the ranking drop occur. This is why some people see this as a penalty.

It’s natural to see these fluctuations quite a lot in the early days of link building because each link places a greater weight on the authority your site is earning. Simplistically if you have 10 links and lose 1, you’re going to see a greater drop than if you have a 1000 and lose 1. Lastly, remember that the further up page 1 you go the more links and authority you need due to the competition, and so the reverse is also true. For example if 1 link was devalued when you are position 1 you might lose 1 or 2 places - but if you were on page 2 then losing that same link might take you down 2 or more pages.

Onsite Changes

Any changes to your website (apart from adding posts) should be carefully considered from an SEO perspective. Especially if it’s homepage and/or Meta related. For example: changing the site title. Any change to your website must be considered carefully. Obviously the higher it is in the rankings the more careful you need to be as the effect Will be more dramatic.

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